Two operations managers walking along an aisle between tall stacks of blue, green and grey reusable crates in a crate washing and storage hall
IMG 001 · Crate wash hall, Belgium · overcastREC 06:42 CET

Reusable packaging management software

Your fleet,on Autopilot.

Rotion gives every crate, pallet, keg and IBC a digital identity, and an AI agent that recovers what goes missing across your partners. PPWR-ready from the first scan.

Field results from operators running Rotion across pools, retail and industry.

28%
S.01fewer assets lost
9%
S.02smaller fleet needed
575,310
S.03assets tracked
Some of the organizations we work with.
  • Kringwinkel
  • Aldi
  • Colruyt Group
  • Carrefour
  • Flanders' Food
  • Bike Republic
  • Brandweer
  • AMA
  • Proudd
  • Dressr
  • Stad Antwerpen
  • Major
  • Mivas
  • Horizons ISG
01Closed loop

Everything required to operate a closed-loop system at scale.

Every fig.1 crate, tray and 1000 L IBC gets a digital identity. Each scan records who held it, where, and for how long, until the loop closes and the asset IMG 007 comes back.

Rotion is the shared record behind your reusable packaging loop. You and every partner that touches the fleet see the same facts on responsibility, loss attribution and performance.

ID  QR · barcode · RFID · BLE · GS1 GRAICUSTODY  who · where · how longOUTPUT  loss attribution · reuse reporting
02Platform

Built for real-world
multi-party chains.

Onboard new partners without an IT project. Use QR, barcodes, RFID or mixed setups, and connect to the ERP, WMS and transport systems you already run.

Explore the platform
03How it works

One loop, four moves.

04Autopilot

It notices first,
and tells you why.

Autopilot is the AI agent on top of every scan. It spots trays past 14 days at a store, or a partner returning fewer assets than it took. Then it proposes the next action with its reasoning and acts once you approve. Every decision is logged and can be undone.

How Autopilot works
sample data · loops
RotionBriefingDecisions 41 Autopilot Recovered this week€ 3,145
Scan stream31 devices
  1. 07:52CRT-0412DC Antwerp N.out
  2. 07:55TRY-1180Wash line Bin
  3. 07:56IBC-0214Filler Antwerpin
  4. 07:58RC-0412Store 2214 Ghentin
  5. 07:58EUR-0554DC Zellik dock 4out
  6. 07:58RC x 37Carrier North14 d

37 roll cages at Carrier North are 14 days past their return date.

flagged 07:58 · 2 reminders, no reply
Watching custody
Carrier North
├── holds   37 roll cages
├── due     29 Sep
└── checks  214 custody events
Rotion suggests · returns

Collect 37 roll cages from Carrier North.

They are 14 days past the return date and two reminders got no reply. Two other partners are within 3 days of overdue.

Based on 214 custody events · updated 2 min ago
Confidence94%
Approve✓ ApprovedEditNot now
Decision logsince 22:00
07:31Sent reminder to Carrier NorthAuto-executed
01:05Merged duplicate scan POD-55102Auto-executed
23:40Closed balance with Carrier WestUndone
37

Pickup task for 37 cages

Partner
Carrier North · DC Zellik dock 4
Window
Tue 13 Oct · 06:00 to 10:00
✓ Reminder sent in Dutch to Carrier North
08:12Approved by you ·Undo

Sample data. Partner names are fictional.

05Assets

Built for the
assets you run.

Crates, trays, IBCs, pallets, roll cages, kegs and plant trays. Each type carries its own dimensions, deposit and lifecycle rules.

library v2 · 24 types · 12 shown · dimensions in mmdrawings: isometric, 1:auto
06Customers

Belgium's first reusable
packaging loop at scale.

Repasys runs reusable packaging for fresh foods across six retailers. Rotion keeps every package accountable between producers, distribution centers, stores and the wash line.

Reusable produce trays on a supermarket shelf
CASE 001 · RepasysFresh foods · retail
“With a circular approach, we can use raw materials more intelligently and reduce waste and emissions.”
Geert Verbelen, VIL
C.01packages in use
106,312
C.02retailers on one record
6
Read the Repasys case study

Straight answers.

What operations and supply chain teams ask before they book a demo.

Book a demo
Q.01What is reusable packaging management software?

Reusable packaging management software tracks returnable assets such as crates, pallets, kegs and IBCs through every handover between partners. Rotion gives each asset a digital identity and records who holds it, where and for how long. That record drives loss attribution, deposit settlements and PPWR reuse reporting.

Q.02What does Autopilot do?

Autopilot is the AI agent in Rotion. It watches every scan, notices anomalies such as assets overdue at a partner, proposes the next action with its reasoning and a confidence score, and acts once you approve. Routine actions like reminders can run on their own. Every action is logged and can be undone.

Q.03Do our partners need new hardware or labels?

No. Rotion reads the QR codes, barcodes, RFID tags and GS1 GRAI identifiers already on your fleet. Partners join with any phone and a link, and SSCC batching lets them scan a whole load once per handling step.

Q.04How does Rotion help with PPWR?

The EU Packaging and Packaging Waste Regulation (2025/40) requires operators of reusable packaging to evidence reuse. Calculation rules apply from 30 June 2027 and reuse targets from 2030. Rotion produces reuse rates and cycle counts from asset-level scan records, so every figure traces back to the scans behind it.

Q.05How long does it take to go live?

Most teams go live in weeks. You can start on existing codes, connect SAP, Odoo, a WMS or a TMS later, and add partners one at a time. Small fleets can start on Rotion Starter from 150 euros a month with 14 days free.

Ideas, insights
and field notes.

A carrier driver hands a delivery note to a dock supervisor beside a pallet of stacked grey reusable cratesIMG 052 · DC Zellik · 50.8889N 4.2725E
07 · Start[ SCAN 0x3F2B ]

Start with one loop and add partners as you go.

Most teams go live in weeks, on the codes already on their fleet.