Become a front-runner in the reusable packaging industry

Meet PPWR demand, support customers & unlock recurring software-driven revenue.

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Future proof

Make your packaging PPWR-ready by default

Your customers will be forced to move to reuse. You can either sell plastic, or sell future-proof systems. Rotion enables packaging manufacturers to embed digital capability into reusable packaging

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Digital Packaging Passport

Reusable box

Created 13 Jul, 2025

16 cycles

Embedded Digital Product Passport

Every asset ships with a transferable, standards-aligned DPP. No custom builds per client. No retrofitting later.

Embedded Digital Product Passport

Every asset ships with a transferable, standards-aligned DPP. No custom builds per client. No retrofitting later.

Embedded Digital Product Passport

Every asset ships with a transferable, standards-aligned DPP. No custom builds per client. No retrofitting later.

Reuse and rotation metrics out of the box

Enable customers to report reuse rates, cycles, and losses without building data pipelines themselves.

Reuse and rotation metrics out of the box

Enable customers to report reuse rates, cycles, and losses without building data pipelines themselves.

Reuse and rotation metrics out of the box

Enable customers to report reuse rates, cycles, and losses without building data pipelines themselves.

Compliance without consulting overhead

Rotion absorbs regulatory complexity so you do not need internal PPWR expertise to support sales.

Compliance without consulting overhead

Rotion absorbs regulatory complexity so you do not need internal PPWR expertise to support sales.

Compliance without consulting overhead

Rotion absorbs regulatory complexity so you do not need internal PPWR expertise to support sales.

Industry leadership

Differentiate in a commoditizing market

Reusable packaging alone will not be enough. Digital capability becomes the buying criterion.

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Software-enabled packaging

Your products plug into closed-loop systems used by brands, retailers, and operators.

Software-enabled packaging

Your products plug into closed-loop systems used by brands, retailers, and operators.

Software-enabled packaging

Your products plug into closed-loop systems used by brands, retailers, and operators.

Customer-ready integrations

Compatible with GS1, POS, ERP, and logistics systems through a single platform.

Customer-ready integrations

Compatible with GS1, POS, ERP, and logistics systems through a single platform.

Customer-ready integrations

Compatible with GS1, POS, ERP, and logistics systems through a single platform.

Future proofing your business

Sell basic reusable packaging today and enable digital, closed-loop, or analytics upgrades later.

Future proofing your business

Sell basic reusable packaging today and enable digital, closed-loop, or analytics upgrades later.

Future proofing your business

Sell basic reusable packaging today and enable digital, closed-loop, or analytics upgrades later.

Fleet Management Dashboard

Create recurring revenue without owning operations

Participate in the value created after the sale, without running fleets or managing assets.

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Recurring licenses

Filter

Bulk Action

Client name

Annual Price

Tier

Order Total

Action

Status

Pending

Walmart

€25,000.00

₦50,000.00

Pending

Target

€50,000.00

₦50,000.00

Pending

Mediamarkt

€75,000.00

₦50,000.00

Pending

Software bundled or resold

Let customers pay for digital services while you stay focused on your strength: manufacturing.

Software bundled or resold

Let customers pay for digital services while you stay focused on your strength: manufacturing.

Software bundled or resold

Let customers pay for digital services while you stay focused on your strength: manufacturing.

Faster upsell cycles

Digital features enable premium SKUs, service contracts, and long-term customer lock-in.

Faster upsell cycles

Digital features enable premium SKUs, service contracts, and long-term customer lock-in.

Faster upsell cycles

Digital features enable premium SKUs, service contracts, and long-term customer lock-in.

Production and demand insight

Aggregate usage data improves forecasting, product design, and production planning.

Production and demand insight

Aggregate usage data improves forecasting, product design, and production planning.

Production and demand insight

Aggregate usage data improves forecasting, product design, and production planning.

Woman holding a smartphone looking through the glass

Easy implementation

Built for operations, not IT teams

Plug-and-play platform that requires no internal software development or long implementation cycles.

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Easy implementation

Built for operations, not IT teams

Plug-and-play platform that requires no internal software development or long implementation cycles.

Book a demo

Easy implementation

Built for operations, not IT teams

Plug-and-play platform that requires no internal software development or long implementation cycles.

Book a demo

Independence

Neutral infrastructure layer

Rotion does not compete for fleet ownership or customer relationships. You stay the trusted supplier.

Book a demo

Independence

Neutral infrastructure layer

Rotion does not compete for fleet ownership or customer relationships. You stay the trusted supplier.

Book a demo

Independence

Neutral infrastructure layer

Rotion does not compete for fleet ownership or customer relationships. You stay the trusted supplier.

Book a demo

A desk with a laptop and an employee badge laying on top of it.

scaling

Future-proof by design

Hardware-agnostic, regulation-ready, and compatible with evolving reuse models across industries.

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scaling

Future-proof by design

Hardware-agnostic, regulation-ready, and compatible with evolving reuse models across industries.

Book a demo

scaling

Future-proof by design

Hardware-agnostic, regulation-ready, and compatible with evolving reuse models across industries.

Book a demo

Why companies are rethinking reusable packaging

Reusable carriers are introduced with good intentions, but managed with tools designed for linear flows. Control degrades as complexity increases.

Reusables as a side-effect

Carriers treated as anonymous units, not assets

Visibility limited to handover moments or depots

Loss explained away as “part of the system”

Manual reconciliation across partners & Excels

Scaling the network increases friction and cost

Circularity depends on discipline instead of design

Built specifically for modern finance operations.

Clean, intuitive interface designed for speed.

One platform — expenses, budgets, vendors.

Smart approval flows with built-in controls.

Real-time insights with budget health indicators.

Up and running in days with guided implementation.

Transparent pricing with everything included.

Dynamic, customizable reports you can actually use.

Reusables as a side-effect

Carriers treated as anonymous units, not assets

Visibility limited to handover moments or depots

Loss explained away as “part of the system”

Manual reconciliation across partners & Excels

Scaling the network increases friction and cost

Circularity depends on discipline instead of design

Built specifically for modern finance operations.

Clean, intuitive interface designed for speed.

One platform — expenses, budgets, vendors.

Smart approval flows with built-in controls.

Real-time insights with budget health indicators.

Up and running in days with guided implementation.

Transparent pricing with everything included.

Dynamic, customizable reports you can actually use.

Reusables as a side-effect

Carriers treated as anonymous units, not assets

Visibility limited to handover moments or depots

Loss explained away as “part of the system”

Manual reconciliation across partners & Excels

Scaling the network increases friction and cost

Circularity depends on discipline instead of design

Built specifically for modern finance operations.

Clean, intuitive interface designed for speed.

One platform — expenses, budgets, vendors.

Smart approval flows with built-in controls.

Real-time insights with budget health indicators.

Up and running in days with guided implementation.

Transparent pricing with everything included.

Dynamic, customizable reports you can actually use.

Integrate once. Sync everywhere. Rotion plays well with the tools you already use.

From ERPs to HR and accounting tools, Rotion plugs into your finance stack to keep data consistent, workflows tight, and teams aligned.

Frequently asked questions

Answers to common questions about getting started and using Rotion day to day.

Book a demo call

Let’s talk about your current setup or ambitions and see how Rotion can simplify your circular logistics.

Book a call

Do you prefer email? We're available at:

hello@rotion.eu

Book a demo call

Let’s talk about your current setup or ambitions and see how Rotion can simplify your circular logistics.

Book a call

Do you prefer email? We're available at:

hello@rotion.eu

Book a demo call

Let’s talk about your current setup or ambitions and see how Rotion can simplify your circular logistics.

Book a call

Do you prefer email? We're available at:

hello@rotion.eu

Do we need to become a software company to use Rotion?

No. Rotion is a plug-and-play digital layer that sits on top of your physical packaging. You continue selling packaging. Rotion provides the software, infrastructure, updates, and regulatory alignment.

Will this force us to change how we manufacture or design packaging?

No structural changes are required. Rotion works with existing designs and supports QR, RFID, or hybrid tagging. Digital capability can be added incrementally per product line or customer.

Who owns the customer relationship and the data?

You retain the customer relationship. Data ownership is defined per use case and transferable where required. Rotion acts as neutral infrastructure, not a fleet owner or operator.

How does this help us sell more packaging, not just software?

Digital capability turns packaging into a system, not a commodity. It shortens sales cycles for reusable products, enables premium SKUs, and increases long-term customer retention through embedded services.

What happens if PPWR requirements or customer demands change?

Rotion is built to adapt. Regulatory updates, new reporting requirements, and evolving closed-loop models are handled at the platform level, without forcing redesigns or retooling on your side.

Do we need to become a software company to use Rotion?

Will this force us to change how we manufacture or design packaging?

No structural changes are required. Rotion works with existing designs and supports QR, RFID, or hybrid tagging. Digital capability can be added incrementally per product line or customer.

Who owns the customer relationship and the data?

You retain the customer relationship. Data ownership is defined per use case and transferable where required. Rotion acts as neutral infrastructure, not a fleet owner or operator.

How does this help us sell more packaging, not just software?

What happens if PPWR requirements or customer demands change?

Rotion is built to adapt. Regulatory updates, new reporting requirements, and evolving closed-loop models are handled at the platform level, without forcing redesigns or retooling on your side.

Do we need to become a software company to use Rotion?

Will this force us to change how we manufacture or design packaging?

No structural changes are required. Rotion works with existing designs and supports QR, RFID, or hybrid tagging. Digital capability can be added incrementally per product line or customer.

Who owns the customer relationship and the data?

You retain the customer relationship. Data ownership is defined per use case and transferable where required. Rotion acts as neutral infrastructure, not a fleet owner or operator.

How does this help us sell more packaging, not just software?

What happens if PPWR requirements or customer demands change?

Rotion is built to adapt. Regulatory updates, new reporting requirements, and evolving closed-loop models are handled at the platform level, without forcing redesigns or retooling on your side.